Newly Flush, Local TV Newscasts Are Expanding - NYTimes.com

Newly Flush, Local TV Newscasts Are Expanding - NYTimes.com:

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If you thought affiliate television was dying, perhaps you may want to rethink that position after you read this interesting article from the New York Times. There is a demand for local news in this era of ever expanding cable news and entertainment television. Connecting with local communities and with what viewers can personally relate to is a renewed focus for many local news organizations. For you (students) this means that you have to embrace our local community beyond the Wartburg bubble if you want to expand viewership/readership of your student run media. Get to know the community of Waverly, understand what is important to them, give them a reason to tune in or pick up the paper! For those of you ready to head into the workforce, whether a TV news station, radio or paper, know that you will be expected to be part of the local community. In short, embrace your community and your neighbors and solidify your base of loyal news consumers!